Setmax (Sony) is spoiling the party

This is more of a personal ire for quite sometime now. Starting with Mandira Bedi, Setmax (Sony) has done more bad than good to Cricket. I know at this level its all about money but this channel is killing Cricket viewership. Take for example the ongoing NZ series. Adding to woes like matches starting when its time to hit the bed (yes, some go to bed even that late) or asleep and matches being predominantly played on weekdays, Setmax has come up with this superb highlights schedule (7-8PM for one dayers. I didn’t even bother checking the timings for the Test).

If it were Star or Neo (or even Ten sports) there are good chances you wouldn’t miss the highlights (some day or the other). Now, these videos are going to sit in Sony’s coffin dead and buried for ever. May be we need a people’s representation to ban Setmax (or any non-24 hr sports channel for that matter) from taking such telecast rights..

I know the above said is not practical/possible but then, that doesn’t stop me using this blog as a vent for my frustration. I really missed Sehwag’s record innings of 125 not out.

Btw, I am happy BCCI and Sony are having a tug of war on IPL telecast rights and I sincerely hope, BCCI wins.